These are the principles that guide how I write, publish, and share ideas on this site. It was last updated 7 April 2026.

1. Clarity over cleverness

I aim to write clearly and accessibly, even when the topic is complex. My goal is not to sound smart, but to help the reader understand and think for themselves.

2. Honesty and transparency

If I’m uncertain, I say so. If I’ve changed my mind, I try to show that. Where possible, I label speculation, opinion, and things I’m still learning about separately from more grounded claims.

3. Respecting people and context

I try to write about people and organizations with care, avoiding caricature or exaggeration. I avoid disclosing private details and I respect the context in which I learned or experienced something.

4. On AI and automation

I use AI and automation as tools to clarify, edit, and organize, not to replace original thinking or firsthand experience:

5. On sources and evidence

When I refer to data, research, or other work, I try to:

6. On bias and perspective

All writing comes from a point of view. I’m upfront about my background (UX, product, music, and tech) and about the limits of my experience. I try to:

Strong opinions, loosely held

7. On mistakes and changes

If I publish something that’s wrong or no longer reflects what I think, I tend to:

8. On privacy and consent

I avoid using real names, identifying details, or sensitive information about people without clear permission. When I write about my work or colleagues, I either anonymize or generalize so that no one is unfairly exposed.

9. On tone and style

I prefer a conversational tone, but I try not to sacrifice seriousness for cuteness or irony. I aim to be kind, curious, and open to being wrong, even when writing about contentious topics.

10. On this document itself

These principles are not a fixed rulebook. I may update or refine them over time, and I encourage you to point out places where the practice clearly doesn’t match the stated principles. I last updated this document on 7 April 2026.

If you think something is off, or you’d like to suggest a change, you’re welcome to reach out.